Hi, I’m Jaynie! I fell in love with books a few years ago after stepping away from college and working at a cozy little bookstore. That experience sparked my passion for reading—and sharing it online through book and fashion content on YouTube and TikTok. As my community grew, so did the idea for Booked and Busy: subtle, book-inspired apparel made for the book girlies who want to feel cute, confident, and connected to the stories they love!